Eczacıbaşı Monrol aims to foster a culture of innovation that pushes boundaries and leads in pioneering new ideas. It employs 8 different types of innovation to transform their products, processes, and services. With creative ideas, Monrol strives to transform customer experiences, reshape business models, and take a leadership role in shaping the future through innovative technologies.
We adopt an open innovation approach with all our partners in the ecosystem.
Monrol 8 Innovation Models
Innovation encompasses 8 different types that can occur in various fields and target different objectives. Product innovation involves the development of new products or improvement of existing ones, while process innovation brings efficiency and improvements to business processes. Service innovation focuses on enhancing customer experiences, while business model innovation creates new strategies and value propositions. Marketing and sales innovation includes market-focused innovations such as entering new markets or segmenting existing ones. Ecosystem innovation refers to innovative products that foster collaboration and gains with all stakeholders within national and international ecosystems. Work culture innovation aims to transform internal structures, culture, and processes within a company. Lastly, social innovation focuses on innovative practices prioritizing societal benefits.